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Brand Manager Nicotine Pouches

Brand Manager Nicotine Pouches

The purpose of the position is to consistently seek for white spaces and opportunities for innovation/new products introduction in line with category development and consumer needs to drive the brand SOM growth.

Responsibilities include preparing launch plans (distribution strategy, pricing, and communication), managing processes (briefs, agencies, and stakeholders), measuring initiative performance, and recommending adjustments. A Brand Manager also provides insights and data analysis to support annual strategic planning.

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Position:  

As a Brand Manager you will:

  • Initiate and ensure that product development timelines are delivered on time
  • Ensure budgets are managed appropriately, monitor closely to ensure correct allocation and phasing
  • Work closely with the other M&S departments to develop plans going forward based on set KPIs and monitor performance.    
  • Collect and analyze data from accessible sources to frequently evaluate the impact of our activities, initiatives and programs, and look for opportunities to optimize overall investments strategy/allocation.      
  • Ensure that we follow internal processes (BAP, MEMO) for the brands within the correct timeframe and aligned with line manager, department head and Brand Group
Requirements:  
  • At least 5 years of brand or category management experience within FMCG
  • Experience within the Oral category management will be an advantage
  • Trade Marketing or Sales experience could be an advantage
Benefits:

You will have the opportunity to work in a role with a lot of variety in a great working culture and environment in a multinational company. Besides this, we are operating in a modern environment with beautiful surroundings. In addition, we will offer you:

  • Development opportunities: both personally and professionally
  • Company performance bonus scheme
  • Wellness allowance Health benefits such as medical care and doctor visits
  • Access to the local company benefits portal, providing exclusive discounts and services
  • To support us in maintaining a safe and secure work environment, we adhere to local collective bargaining agreements

Contact : liza.tegman@capa.se

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